Head of Marketing – Shree Maruti Integrated Logistics Ltd. (SMILe)

Role Overview

The Head of Marketing at Shree Maruti Integrated Logistics Ltd. (SMILe) will be responsible for developing and executing a comprehensive marketing strategy that positions the company as a leader in the eCommerce and logistics industry. The Head of Marketing will drive brand marketing, digital marketing, performance marketing, content strategy, corporate communications, public relations, and thought leadership, ensuring alignment with the company’s growth and expansion goals.

Key Responsibilities:

1. Marketing Strategy & Brand Management

  • Develop and implement a robust marketing strategy aligned with SMILe’s business objectives.
  • Build and enhance the brand positioning of SMILe in the eCommerce and logistics ecosystem.
  • Oversee brand consistency across all channels, including digital, print, and events.
  • Lead market research initiatives to identify trends, customer needs, and competitive positioning.

2. Digital & Performance Marketing

  • Drive digital transformation by leveraging data-driven marketing strategies.
  • Develop and execute digital marketing campaigns across SEO, SEM, PPC, and paid media.
  • Optimize performance marketing strategies to drive lead generation and customer acquisition.
  • Implement marketing automation tools to improve efficiency and ROI.

3. Content & Corporate Communications

  • Define and execute a content strategy that aligns with the brand’s voice and values.
  • Oversee the creation of high-quality marketing materials, blogs, case studies, and whitepapers.
  • Ensure strong corporate communication, including internal and external messaging.
  • Manage thought leadership initiatives, positioning SMILe as an industry leader.

4. Public Relations & Advertising

  • Develop and maintain relationships with media, industry analysts, and key stakeholders.
  • Oversee press releases, media outreach, and PR campaigns to enhance brand reputation.
  • Manage advertising campaigns across digital, print, and traditional media.
  • Partner with industry associations and participate in key eCommerce and logistics forums and events.

5. Leadership & Cross-Functional Collaboration

  • Lead and mentor a team of marketing professionals across various domains.
  • Collaborate with sales, product, and operations teams to align marketing strategies with business goals.
  • Work closely with the leadership team to define growth initiatives and market expansion plans.

Drive a culture of innovation and continuous improvement within the marketing function.

Key Metrics for Success

  • Increase in brand awareness and market share.
  • Growth in lead generation and customer acquisition via digital channels.
  • Higher engagement rates across social media and content platforms.
  • Improved ROI on marketing campaigns and reduced customer acquisition costs.
  • Enhanced media presence and PR coverage in industry-leading publications.

Organizational Growth & Scaling Strategy

  • As SMILe expands its footprint across India and international markets, the marketing function will play a pivotal role in driving awareness and adoption of new services.
  • Digital transformation will be a key focus to ensure seamless customer engagement and brand recall.
  • The Head of Marketing will oversee strategic initiatives to position SMILe as a trusted eCommerce and logistics partner for enterprise clients, SMEs, and tech-driven companies.
  • Scaling efforts will include investment in advanced marketing technologies, strategic brand partnerships, and customer-centric content initiatives.

Ideal Candidate Profile

  • 15+ years of experience in marketing leadership roles, preferably in eCommerce, logistics, or technology-driven logistics companies.
  • Proven expertise in brand management, digital marketing, and performance-driven growth strategies.
  • Strong leadership and team management skills with experience in building high-performing marketing teams.
  • Excellent communication and public relations capabilities to represent SMILe at industry forums and media interactions.
  • Data-driven mindset with the ability to analyze marketing metrics and optimize strategies for business growth.
  • Preferably, experience working in eCommerce or logistics technology companies.

The Head of Marketing will be instrumental in shaping the future of SMILe, driving a strong brand presence, and enabling business expansion through innovative marketing strategies.