Built by Grit. Grown on Trust. Powered by Purpose.

Where Innovation Meets Possibilities

OUR JOURNEY

SMILe is driven by the commitment to solving real-world challenges through impactful solutions, all while offering seamless tech-driven customer experience. What began as a single-office operation in Porbandar, Gujarat, in 1985, has quietly evolved into one of India’s top five logistics companies. We didn’t follow the path of rapid scale-ups or billion-dollar valuations, instead, we built a brand on the strength of reliability. Technology has powered our growth; scaling operations and expanding reach, our steering the graph upward through every disruption.

1985

The Dream Begins

  • Laid foundation of Maruti Travel & Cargo
  • Initial service centres launched in Porbandar,
  • Veraval, Junagadh, Rajkot, and Jetpur
  • Rebranded to Shree Maruti Courier Services

1988 – 2001

Banking on Trust, Backed by Tech

  • Shree Maruti became the sole courier service provider for all the nationalized banks in Gujarat
  • Launch of computerized branches: foundation laid for tech integration and operational streamlining
  • Rapid network expansion: Expanded operations in 7 states, opened Regional Offices & 7 Operations Hubs

2002 – 2005

On the Road, Beyond Borders

  • Expanded reach to parts of South India
  • Started Fast Track Services (24 hrs delivery) & International deliveries services
  • Registered the trademark “Shree Maruti” and obtained ISO 9001:2008 certification.

2006 – 2010

Tech-Led Take-off, National Network built

  • Expanded to 1600+ franchise outlets across India
  • Launch of Seva Setu – company owned tool, carving its next step in the tech-evolution

2011-2015

Wider Reach, Smarter Operations

  • Expanded operations into major parts of North & East India
  • Scaled up Tech: Started providing web-based proof of delivery
  • Integrated automation to view shipment status

2016- 2020

Global Footprint, Domestic Muscle

  • Expanded global reach to 220 hubs
  • Commenced supply chain division & acquired over 5,500 sq. ft. warehouse space

2021 – 2022

Recognition & Reinvention

  • Deeper presence across India at our 2,800 locations covering 4,595 + pincodes
  • Secured IATA license for international operations

2023 – 2024

Betting on Innovation

  • Rebranded and began carving solutions for integrated supply chain management – SMILe
  • Deep investments in technology, warehouse expansion, and innovation-led growth.
  • Expanded portfolio to meet evolving customer demands: Innodel, Pallet-it, Coldverse

2025

Scaling the Future

  • Launched VaayuQuick and VaayuQuick Pro—expanded portfolio of premium services
  • Launched CargoDham and Orgail
  • Strategic investments made to fuel next-gen product innovation and infrastructure
  • Accelerated digital transformation across services and systems
  • Closing the supply chain gaps by introducing – Prayog – a tool that offers visibility to minimising revenue leakage and optimising load utilisation