Author Archives: Deependra

Tier 2/3 cities are powering D2C & ecommerce Logistics Ecosystem

Illustration of a bustling street with a delivery scooter showing PalletIt logo and people at outdoor tables, promoting D2C & eccomerce logistics in tier 2 and 3 cities.

At a D2C & eCommerce meetup in Jaipur last week, two founders; one from a skincare brand and another from a home-decor startup, were complaining about the same issue. Metro deliveries were smooth, but Tier-2/3 orders were draining margins. Rising last-mile costs, unpredictable timelines, RTO spikes, and weak visibility were hitting them hard. “Whenever demand