The early onset of summer in 2026 has sent a clear signal to the FMCG sector, especially Cold Drink & Ice Cream: demand is heating up faster than anticipated. According to recent industry reports from Fortune India and market analysts, the Cold Drink & Ice Cream segments are witnessing a significant spike in consumer interest.
Author Archives: Deependra
If you are running a business in India today, you know that moving goods from a godown in Bhiwandi to a retail hub in Bangalore isn’t just about finding a lorry. It’s about navigating fluctuating FTL freight rates in 2026, ensuring E-Way bill compliance, and battling the rising costs of diesel. Logistics is no longer
At a D2C & eCommerce meetup in Jaipur last week, two founders; one from a skincare brand and another from a home-decor startup, were complaining about the same issue. Metro deliveries were smooth, but Tier-2/3 orders were draining margins. Rising last-mile costs, unpredictable timelines, RTO spikes, and weak visibility were hitting them hard. “Whenever demand



